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Taylor & Francis

Prepare your manuscript for Journal of Interactive Advertising.

Review the checklist, choose your article type, and turn your draft into a cleaner submission package.

Checked 2026-08-01
Check readiness freePrepare this manuscript

Article types

Review
Research Article
Lectio
Editorial
Clinical Trial
Protocol
Systematic Review
Letter

Readiness requirements

Review the key details below, or download the complete checklist with every stored source-backed requirement.

Abstract length

  • Provide an author-written abstract of no more than 160 words.
  • Use a unstructured abstract.
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  • Should contain an unstructured abstract of 100-160 words.
  • There are no strict formatting requirements, but all manuscripts must contain the essential elements needed to evaluate a manuscript: abstract, author affiliation, figures, tables, funder information, references.

Keywords

  • Provide 3-5 keywords chosen by the author.
  • Should contain between 3 and 5 keywords.

Reference style

  • Articlo formats your supplied references to the journal's stored style and checks that citations match the reference list; source validity is not verified.
  • Manuscripts (including references, tables, figures, and appendices) must be no more than 8,000 words or fewer than 30 double-spaced Microsoft Word pages.
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  • A RAP should be in the range of 3,500-4,500 words or 11-15 double-spaced Microsoft Word pages including references, tables, figures, and appendices.
  • Manuscripts should normally be 5,000–7,000 words, excluding references, tables, figures, and appendices.
  • All bibliographic entries must contain a corresponding in-text citation.
  • Readers should be able to interpret the table without reference to the text.
  • A declaration must be included within the submission stating: Confirmation the authors take full responsibility for the integrity of the whole content, including accuracy of references.

Figure and table rules

  • Keep every figure and table numbered, captioned, and cited in the manuscript.
  • Figures should be high quality (1200 dpi for line art, 600 dpi for grayscale and 300 dpi for color, at the correct size).
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  • Figures should be of sufficient resolution to enable refereeing.
  • Tables should present new information rather than duplicating what is in the text.
  • Figures should be supplied in one of our preferred file formats: PDF, PS, JPEG, TIFF, or Microsoft Word (DOC or DOCX) files are acceptable for figures that have been drawn in Word.

Funding statement

  • You should declare only the acquired funds and grants that are directly relevant to the work reported in your article; for example, This work was supported by the [Funding Agency #1] under Grant [number xxxx]; [Funding Agency #2] under Grant [number xxxx]; and [Funding Agency #3] under Grant [number xxxx].

Competing interests

  • Include or confirm the competing interests required by the journal. Articlo checks this item and flags anything that still needs author input.

Ethics statement

  • Include or confirm the ethics statement required by the journal. Articlo checks this item and flags anything that still needs author input.

Blinded manuscript

  • If your paper's research was conducted with human participants (including survey methodology, anonymous or non-anonymous), the paper may require a statement of ethical clearance and conduct, depending on your study design and country of study.

Cover letter

  • Using Third-Party Material in your Paper You must obtain the necessary permission to reuse third-party material in your article.
  • Review: The use of short extracts of text and some other types of material is usually permitted, on a limited basis, for the purposes of criticism and review without securing formal permission.
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  • If you wish to include any material in your paper for which you do not hold copyright, and which is not covered by this informal agreement, you will need to obtain written permission from the copyright owner prior to submission.

Author contributions

  • Submitting authors should be prepared to submit CRediT roles for themselves and their co-authors (where applicable) as part of the submission process.

Title page and author information

  • All authors of a manuscript should include their full name and affiliation on the cover page of the manuscript.
  • One author will need to be identified as the corresponding author, with their email address normally displayed in the article PDF (depending on the journal) and the online article.

Article structure and word limits

  • Review: These instructions will ensure we have everything required so your paper can move through peer review, production and publication smoothly.
  • Your research funder or your institution may require you to publish your article open access.
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  • Use our APC finder to view the APC for this journal.
  • A Foresight Article must advance a new theory, theoretical framework, conceptual model, or theoretical extension of substantive scholarly value.
  • They should typically culminate in explicit theoretical propositions, research questions, or a future research agenda.
  • Articles submitted after this date must adhere to these policies.
  • Note that, regardless of the file format of the original submission, an editable version of the article must be supplied at the revision stage.
  • Queries Should you have any queries, please visit our Author Services website or contact us here.
  • A declaration must be included within the submission stating: Originality and accuracy of content has been confirmed by the authors.
  • Authors must provide full methodological details and adhere to relevant reporting guidelines where applicable.
  • Authors must retain the original and revised versions which must be shared upon request.
  • The PLSP guidelines for authors must be followed at all times.
  • Relevant technological, media, consumer, and cultural developments must be meaningfully incorporated into the paper's motivation, conceptual reasoning, and theoretical development — not as background context only, but as justification for why new theoretical understanding is needed.
  • Empirical data may be incorporated where it supports conceptual development and serves as a primer for future empirical research, but data collection and analysis should not constitute the primary purpose of the paper.
  • Please use SI units (non-italicized).
  • The VoR is the article in its final, definitive, and citable form (this may not be immediately paginated, but is the version that will appear in an issue of the journal).
  • Foresight Articles do not test hypotheses or answer research questions empirically; rather, they generate theoretical propositions and research questions for the field to pursue.
  • Image descriptions are typically used by systems such as pronouncing screen readers to make images accessible to people that cannot read or see the object due to a visual disability.

Reporting guidelines

  • Include or confirm the reporting guidelines required by the journal. Articlo checks this item and flags anything that still needs author input.

Preprints and prior publication

  • If you have shared an earlier version of your Author’s Original Manuscript on a preprint server, please be aware that anonymity cannot be guaranteed.

Artificial intelligence disclosure

  • Add or confirm the author-written Artificial intelligence statement; Articlo flags it if author input is still needed.
  • Please include a statement disclosing whether and how generative AI has been used in the research and manuscript preparation process.
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  • Use of AI tools as part of ethical research studies is permitted.
  • A declaration must be included within the submission stating: The name and version number of the AI tool used.
  • Systematic Review: Use of AI tools as part of ethically conducted literature reviews, systematic reviews, meta-analysis and bibliometrics studies is permitted.
  • Use of AI tool assisted plain language summaries (PLS) of authors own work is permitted.
  • Please read our guidance on using AI tools in your research and manuscript preparation to understand scenarios where their use may be permissible, and the required information that must be disclosed.
  • A declaration must be included within the submission stating: Confirmation the authors have checked terms of use for the specific AI tool used, and therefore confirm suitability for publication.

Article type and manuscript length

  • Research Article: Should be no more than 8,000 words (research article) or 4,500 words (rapid communication), inclusive of the abstract, tables, references, figure captions, endnotes.
  • Research Article: Authors submitting Research Articles should choose the article type ‘Research Article’ and then the Section ‘Regular or Special Issue’.
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  • Research Article: Authors submitting Foresight Articles should select the article type ‘Research Article’ and then the Section ‘Foresight Articles.’.
  • Papers satisfying any of the following conditions can be considered: ‘Authors submitting a Rapid Communication should choose the article type ‘Rapid Communication’ and then the Section ‘Regular or Special Issue.’.
  • Should be written with the following elements in the following order: title page; abstract; keywords; main text introduction, materials and methods, results, discussion; acknowledgments; declaration of interest statement; references; appendices (as appropriate); table(s) with caption(s) (on individual pages); figures; figure captions (as a list).

Study reporting guidelines

  • Authors must provide full methodological details and adhere to relevant reporting guidelines where applicable (e.g. CONSORT-AI, STARD-AI, GAMER, TRIPOD-AI, etc).

Manuscript structure

  • Authors must retain full records of the methods undertaken, including full descriptions and records of the prompts used, which must be shared with the journal upon request.
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What your package checks

Abstract: 160 words
Paper: 7,000 words
Keywords: 3-5 keywords
Declarations: Artificial intelligence
Format: double spacing

Source transparency

This preparation guide uses published journal-specific author requirements. Journal instructions can change, so authors should complete a final review before submission.

Open official guideline source